strategic copywriter
Emily K. Brashear
Storyteller | Word Scientist
I help small businesses, nonprofits, and mission-driven organizations find the right words—clear, human, and strategic—so their work connects and converts.
Content & Copywriting
Website copyBlog & brochure writingEmail newsletters & campaignsSocial media copy & content planning
Brand & Messaging
Brand voice & positioningCorporate profiles & biosProduct descriptionsScripts (video, radio, digital ad)
Editorial & PR
Press releasesMagazine articlesInfographics & informational contentThought leadership & op-eds
I write short- and long-form content for organizations that have ideas but not the bandwidth or desire to wrestle with words.Whether you’re refining your brand, launching something new, or trying to sound more like yourself online, I help turn rough ideas into thoughtful, effective content.
Want help with an idea?
Most projects start with a conversation. We talk through your goals, the scope of the work, and what you actually need. From there, I outline a clear path forward—timelines, phases, and next steps—so you know exactly what to expect before we begin.Before copywriting, I worked as a school psychologist. I spent a lot of time thinking about how people process information and respond to language. That perspective still guides my work.I believe strong content lives at the intersection of words and data, creativity and clarity. Whether you come to me with a detailed brief or half-formed ideas scribbled on a napkin, we’ll get to the heart of your message and build effective content together.
Portfolio
Here's a quick look at some of the projects I've helped bring to life. From websites and social to print and digital content, each piece is rooted in strategy, collaboration and a deep respect for the people and communities behind the work.Click on any image to view or visit my full portfolio.
Articles, Blogs, Infographic Reports
Social Media & Brochures
Website, Op-Ed & Newsletters
Have a project in mind? Let's talk about it.
Case Study
Website: Brooke Heppner, LCMFT
Brooke Heppner came to this project knowing her website no longer reflected the direction she wanted to take her practice. The content was thoughtful but too broad, speaking to everyone rather than the specific clients she most wanted to serve. Our first step was clarifying her true target audience and defining how those potential clients think, read, and make decisions—particularly busy professionals who value clarity, relevance, and efficiency.
With that audience in mind, we refreshed the site copy to be more focused and intentional. We replaced long narrative sections with strategically placed lists, refined language to speak directly to Brooke’s ideal clients, and added more frequent, well-timed calls to action to guide visitors through the funnel. The result is a website that feels confident, aligned, and purposeful—one that clearly communicates who Brooke serves and makes it easier for the right clients to take the next step.
More Websites
Visit a few other websites that needed copy upgrades, refreshers, and content written from scratch. These projects were completed as part of my role with a local marketing agency, Impressions Marketing in Lexington, KY.
Sarah Veak, Owner
Veak Ceramics
Kansas city, mo
“Working with Emily has been nothing short of a delight. She has elevated my business to new heights, leaving me more confident. Her timeliness, communication, and skill are unmatched. As a small business owner, I cannot recommend her services enough.”
